University of Florida Foundation
Editor, University of Florida TODAY magazine
A major public research university, the University of Florida comprises 16 colleges and more than 200 research, service and education centers, bureaus and institutes. A member of the American Association of Universities, the institution also encompasses UF Health, an integrated network of the Health Science Center, UF Health-Shands Hospital and the UF Health-Jacksonville family of hospitals and services.
Role and Responsibilities: As editor of the university’s magazine, I was responsible for covering the teaching, research, service and people at the core of UF's mission. In addition to writing and editing, my scope of duties included all editorial planning, budgeting, operations and production, while serving a dual appointment in university relations and university advancement.
I provided leadership to a team of writers, graphic designers, photographers and illustrators while working collaboratively with campus-wide communications colleagues to extend and enhance the university’s brand. Campus committee involvement included serving on the crisis communications committee, graphic identity committee, and the UF Foundation's committee for re-accreditation during the university's re-accreditation process.
In addition, I worked with senior university leadership to coordinate messaging and material to be published in the magazine in support of overarching institutional strategic goals, and I assisted in the coordination and production of publication materials in support of a university capital campaign.
- Best Overall Magazine, Best Designed Magazine and Best Feature Story awards from the Florida Magazine Association (association publication category)
- Multiple writing, design and photography awards from the Council for Advancement and Support of Education
- Adjunct Professor, College of Journalism and Communications
Council for Advancement and Support of Education (CASE)Contributing writer, CURRENTS magazine
Role and Responsibilities: CASE hired me to write about issues that impact college and university advancement, alumni affairs and institutional marketing. The assignments required extensive, multi-source interviewing and reporting on deadline. A sampling of the stories I wrote:
- How campus communications professionals and education reporters handle conflicting perspectives on embargoed news stories, alleged misrepresentation in news stories, and the perils of off-the-record comments. I interviewed campus communications professionals nationwide, along with education reporters across the country, including those for CNN, USA Today, The Chronicle of Higher Education and The Wall Street Journal.
- A look at the strategies universities have developed to effectively communicate accountability in the key areas of productivity, public service, costs and research, in order to highlight their respective institution's impact on key constituencies.
- A report on case studies at UC-Santa Barbara, Texas Tech and Bryn Mawr College that underscored the value of strategic communications efforts.
- An exploration of the rationale and ramifications of privatizing such marketing services as graphic design, photography and writing, outsourcing former on-campus services to external vendors.
Contributing writer, RUTGERS magazine
Role and Responsibilities: Working on assignment, I met, interviewed and wrote an alumni profile of Rutgers alumnus Bernie Marcus, who helped revolutionize the D.I.Y. home-improvement industry when he co-founded Home Depot.
University of Georgia Foundation
Freelance writer/editor and editorial consultant
Role and Responsibilities: My freelance work for the University of Georgia encompassed writing for the Foundation’s Annual Reports along with the Report of the President. I also wrote for Georgia, the university's alumni magazine, including a cover story on the impact of the newly instituted state lottery on the legislature’s funding of higher education in the state.
Additionally, I wrote and consulted on the design of a range of informational publications for the Division of Student Affairs.
Wake Forest University
Contributing writer, Wake Forest magazine
Role and Responsibilities: Working on assignment, I wrote an alumni profile on Wake alumnus David “Woody” Johnson Jr., the Special Agent in Charge of the FBI’s Atlanta headquarters who led the bureau's investigation of the bombing in Atlanta’s Cenntenial Olympic Park during the 1996 Summer Games.
University of Minnesota
Contributing writer, MINNESOTA magazine
Role and Responsibilities: Working on assignment, I met and interviewed U.S. Rep. John Linder for a cover story I wrote on the UM alumnus.
Florida Gulf Coast University
Freelance writer/editor and editorial consultant
Role and Responsibilities: Florida Gulf Coast University, the newest member of Florida’s State University System, hired to me to facilitate the development and launch of their alumni publication, FGCU, as well as manage the writing, editing and production of annual reports and a capital campaign publication.
Working closely with senior staff in university advancement, I guided discussions among various stakeholders to develop the publication and guide its creation and production. On the editorial side, I wrote and edited content and consulted on photography and design. I was also responsible for procuring printing services and coordinating and supervising press runs.
I filled a similar role in the creation of the FGCU Foundation’s annual reports and capital campaign publication, writing and editing copy, coordinating photography, working with an in-house graphic designer on layouts and design, and managing printer relations.
Florida Southwestern State College
Contributing writer, Changing Lives magazine
Role and Responsibilities: Florida Southwestern hired me to write the cover story on President Ken Walker for a magazine produced for college stakeholders. The assignment required me to work closely with the institutional advancement team to produce a piece that underscored the progress, success and vision of the college's strategic plan.
I also interviewed key college administrators and students for a companion piece I wrote on the institution's Project HOPE (Help One Person Excel), a comprehensive early-intervention program designed to identify promising at-risk students and provide the needed support for a college education.