Real Estate

Naples Bay Resort

Project: Website Development/Project Management/Copywriting
Client: Premier Properties of Southwest Florida, Inc.

Role and Responsibilities: While a founding partner and producer at a South Florida multimedia production company, I worked collaboratively to assess the client's goals, which included pre-construction sales efforts to showcase a luxury waterfront property. I then formulated and implemented an action plan with my web development team, guiding the overall design, coordinating and curating media assets, and writing site content.

The Community of Ave Maria

Project: Website Development/Project Management/Copywriting
Client: Barron Collier Corp.

Role and Responsibilities: Dirt had yet to be turned on this master-planned community when I began to manage the development of a pre-construction information and sales website that steadily developed into a media-rich online hub for a community projected to include some 11,000 residences and 1.7 million square feet of retail, office and business park uses at build-out. 

The website went through several iterations and expanded to mirror the phases of the real estate development project. As a founding partner and producer at a South Florida multimedia production firm, I had overall project management responsibilities, translating the client's evolving goals into action plans with my web development and digital media teams. I curated the client's existing media assets, managed the creation of additional media assets, and wrote site content.

Naples.com

Project: Website Development/Project Management/Copywriting
Client: Premier Properties of Southwest Florida, Inc.

Role and Responsibilities: The client desired a destination website that would promote Southwest Florida's sun-splashed lifestyle and showcase the area's finest real estate. After discovery meetings and assessing client goals, I created an action plan and managed the development with my web team to achieve a successful launch.

Madeira

Project: Digital Media Production/Scriptwriting
Client:
Premier Properties of Southwest Florida, Inc.

Role and Responsibilities: Madeira is an elegant high-rise condominium overlooking the sparkling waters of the Gulf of Mexico on Marco Island, Florida. I was part of a creative team that produced multimedia sales tools for the client, including an interactive video DVD for prospective buyers that featured 3D fly-through animations of residences and amenities.

Gates

Project: Website Redesign/Project Management/Copywriting
Client:
GATES, Inc.

Role and Responsibilities: GATES is a prominent, full-service construction management, general contracting, and design-build firm with offices in Florida, North Carolina and the Republic of Panama. Working collaboratively with the client’s marketing team, I managed a redesign and upgrade of the company’s website and created the voice of the site with fresh copywriting.

Sancerre

Project: Digital Media Production/Scriptwriting
Client:
Premier Properties of Southwest Florida, Inc.

Role and Responsibilities: Sancerre is a refined beachfront condominium situated on the Gulf of Mexico in Naples, Florida. I was part of a creative team that produced multimedia sales tools for the client, including an interactive video DVD for prospective buyers that featured 3D fly-through animations of residences and amenities.